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Trends and Facts About Coffee Franchises
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The coffee business is booming!
In Canada, approximately three quarters of men and women drink coffee every day. Coffee drinkers in Canada drink on average 2.5 cups per day.
81% of Canadians drink coffee occasionally which makes it Canada’s most popular beverage – more popular than the US where just 49% of Americans drink coffee on a daily basis.
Coffee is most popular in the morning as nearly 51% of Canadians drink coffee at this time, 16% mid-morning, 9% during their lunch, 10% mid-afternoon, 8% after dinner and 7% in the evening.
The take away coffee market is growing, the popularity of drinking coffee on the go increased from 2% in 1999 to 7% in 2007.
Canadians really like good quality coffee, as instant coffee represents just 17% of the total share of coffee consumption and 50% of adult Canadians consumed a “speciality” coffee in the past year. Organic coffee is also gaining popularity and awareness of fair-trade coffee grew from 4% in 2001 to 11% in 2003.



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