Trends & Facts about the Franchise Industry

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Trends & Facts

Women in Franchising

Over the last decade, the number of women who have become franchisees either on their own or with a business or family partner has grown rapidly. In the US, the number of women buying franchises is estimated to be close to the 38 per cent mark, which is the same percentage of women in the US who run their own small business.

The Future Is Bright for Franchising in India

India, which has a growing middle-class of over one billion people, is now positioned as a major force in the global economy and fertile ground for investment in retail and business development. The franchising industry in India is expected to grow at an annual rate of 30 percent, and to drive the country’s current $330 retail sector even higher.

Franchisees optimistic about growth prospects

A significant number of franchisees are confident that their business will make good progress over the next few years and become very profitable, according to a new survey. The 2006 Industry Report on Franchisee Satisfaction by Franchise Business Review, a national franchise market research firm, revealed that 72 per cent of franchisees believe the growth opportunity for their individual franchise is either strong or very strong.

Media profile of new franchisees increases

According to the International Franchise Association (IFA) there are many benefits associated with increasing the media profile of franchises on the internet, by implementing new web tools, such as Pod-casts, Blogs, and specially designed email newsletters. On-line marketing has become big business, and the most effective tool in targeting new customers.

Running a franchise from home

In recent years, home-based franchising has become more popular as a range of companies have discovered that working from home can be just as effective as having an established office elsewhere.

Franchise promotion on the Internet

According to the International Franchise Association (IFA), the internet is the way forward for small to medium sized franchises or businesses marketing their products and services.